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<\/p>\nYou only need to know 8 principles. You don’t need the hundreds of tips and techniques that so-called experts are selling.<\/p>\n
Over the last 25 years, I’ve collected them all. I have a database with over 700 speaking tips, writing techniques, and classroom activities.<\/p>\n
Some of their advice is good and some is\u00a0not. In order to tell the difference you need to understand the principle involved. Why do the techniques work?<\/p>\n
Once you understand why the advice works, it becomes very easy to pick the right technique for the right communication.<\/p>\n
Every time I learned a new technique over the last 25 years, I always tried to identify the principle involved.<\/p>\n
I tried many different ways of organizing the principles into a communication system and it never quite fit, until now.<\/p>\n
Finally, I’ve organized all my expertise into a system with just 8 simple principles.\u00a0For more on the complete introductory training or to purchase\u00a0the system go to SpeechDeck.com<\/a><\/p>\n If you want the short version, keep reading.<\/p>\n Most of my posts and articles on MichaelSpeaks reference the following 8 SpeechDeck\u00a0principles. The color coding is used by the SpeechDeck system:<\/p>\n The black and white of your message<\/b> must be clear. It doesn’t matter how clear your message is if no one is listening. When done properly, you can generate interest<\/b> and make people listen to you\u00a0(even if they don’t want to).<\/p>\n To develop rapport<\/b> with the listener, you must form and build relationships.\u00a0Groups that already know each other well, may already share a group rapport.<\/p>\n This principle is most important when speaking to new audiences, attempting persuasion,\u00a0or when audience analysis<\/b> is paramount.<\/p>\n The quality of\u00a0your message is largely based on the impression made by the messenger (you).\u00a0To establish legitimacy, credibility, and authenticity<\/b>, you\u00a0must be yourself and share\u00a0something of yourself.<\/p>\n This is often the single most important principle<\/b> to transform\u00a0ordinary communication\u00a0into the extraordinary.<\/p>\n If a listener is not participating mentally, physically, verbally, or socially, he or she will not accept or remember your message.<\/p>\n Utilize interpersonal interaction to help the listener understand and comply<\/b> with your requests.<\/p>\n Your presentation must be made relevant to the listener<\/b>.\u00a0Empowerment includes personalization, self-persuasion, and eliminating obstacles\u00a0that might prevent the listener from adopting your message.<\/p>\n Give the listener the power to agree with you.<\/p>\n Effective communication requires more than just words.\u00a0You also must use the space<\/b> around you.<\/p>\n This may involve slides, visuals, and body language<\/b>. When done properly, you will continuously eliminate distractions and direct the listener’s focus<\/b> of attention.<\/p>\n A logical message is not enough.\u00a0We only remember information when it touches us at an internal level.<\/p>\n Verbally you must provide the proper context<\/b>, If these principles seem incredibly simply, it’s because they are. But don’t be fooled by the simplicity.<\/p>\nThe 8 SpeechDeck Principles<\/h2>\n
1<\/span>Clarify your Content<\/span> – Black <\/small><\/h3>\n
\nNo amount of “color” will help, unless your\u00a0core message is simple, clear, and logically organized<\/b>.
\nBecause all communication starts with a clear message,\u00a0this is the starting point for every client I coach, every workshop I teach, and every presentation I prepare.<\/p>\n2<\/span>Inject Anticipation<\/span> – Red <\/small><\/h3>\n
\nAnticipation is about getting the listener’s attention<\/b> at each transition\u00a0and holding that attention to the end.<\/p>\n3<\/span>Develop Relationships<\/span> – Orange <\/small><\/h3>\n
4<\/span>Reveal the Messenger<\/span> – Yellow <\/small><\/h3>\n
5<\/span>Encourage Participation<\/span> – Green <\/small><\/h3>\n
6<\/span>Empower the Individual<\/span> – Blue <\/small><\/h3>\n
7<\/span>Manage the Theater<\/span> – Indigo <\/small><\/h3>\n
8<\/span>Engage the Subconscious<\/span> – Violet <\/small><\/h3>\n
\nbut more importantly you must make a non-verbal, emotional, and non-cognitive impact<\/b>.<\/p>\nWhat’s Next<\/h2>\n
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