{"id":327,"date":"2016-01-26T10:00:36","date_gmt":"2016-01-26T17:00:36","guid":{"rendered":"http:\/\/michaelspeaks.com\/blog\/?p=327"},"modified":"2023-06-13T21:37:33","modified_gmt":"2023-06-13T21:37:33","slug":"easy-emotion-without-being-emotional","status":"publish","type":"post","link":"https:\/\/michaelspeaks.com\/blog\/easy-emotion-without-being-emotional\/","title":{"rendered":"Easy Emotion without being Emotional"},"content":{"rendered":"<p>Do you know how to make someone feel emotion? Thanks to Aristotle, every public speaking class teaches you to &#8220;utilize an emotion appeal&#8221; (Aristotle&#8217;s pathos). Unfortunately, they never tell you HOW.<\/p>\n<p><!--more--><\/p>\n<p>In my first university public speaking class, the instructor gave the assignment to:<\/p>\n<blockquote><p>&#8220;Write one speech\u00a0utilizing a logical appeal, and one speech\u00a0utilizing\u00a0an emotional appeal.&#8221;<\/p><\/blockquote>\n<p><a href=\"http:\/\/michaelspeaks.com\/blog\/wp-content\/uploads\/2016\/01\/dictionary.jpg\" rel=\"attachment wp-att-331\"><img loading=\"lazy\" class=\"alignright wp-image-331\" src=\"http:\/\/michaelspeaks.com\/blog\/wp-content\/uploads\/2016\/01\/dictionary-300x200.jpg\" alt=\"dictionary\" width=\"242\" height=\"161\" srcset=\"https:\/\/michaelspeaks.com\/blog\/wp-content\/uploads\/2016\/01\/dictionary-300x200.jpg 300w, https:\/\/michaelspeaks.com\/blog\/wp-content\/uploads\/2016\/01\/dictionary-1024x682.jpg 1024w, https:\/\/michaelspeaks.com\/blog\/wp-content\/uploads\/2016\/01\/dictionary-768x512.jpg 768w, https:\/\/michaelspeaks.com\/blog\/wp-content\/uploads\/2016\/01\/dictionary-1536x1023.jpg 1536w, https:\/\/michaelspeaks.com\/blog\/wp-content\/uploads\/2016\/01\/dictionary-1200x799.jpg 1200w, https:\/\/michaelspeaks.com\/blog\/wp-content\/uploads\/2016\/01\/dictionary.jpg 1920w\" sizes=\"(max-width: 242px) 100vw, 242px\" \/><\/a>Don&#8217;t you just &#8220;love&#8221; the way university professors &#8220;utilize&#8221; just the right words to turn an ordinary English sentence into an erudite concoction of ostentatious constipation?<\/p>\n<p>I, too, can <del>&#8220;play that game&#8221;<\/del>\u00a0&#8220;obfuscate the proclivity for\u00a0incognizance&#8221;&#8211;but I fail to see the &#8220;appeal.&#8221;<\/p>\n<p>This is why you should avoid university public speaking classes&#8211;they don&#8217;t know what they&#8217;re talking about! I hate to include everybody in such a universal statement, but the more academic the approach, the less &#8220;practical&#8221; the effect.<\/p>\n<h3>What&#8217;s wrong with business presentation skills?<\/h3>\n<p>From the academic perspective, presentation skills\u00a0are\u00a0all about the &#8220;appeal&#8221; of the speaker. Keep in mind that in academic language &#8220;appeal&#8221; doesn&#8217;t necessarily mean the listener likes it.<\/p>\n<p><a href=\"http:\/\/michaelspeaks.com\/blog\/wp-content\/uploads\/2016\/01\/teacher.jpg\" rel=\"attachment wp-att-330\"><img loading=\"lazy\" class=\"alignright wp-image-330 \" src=\"http:\/\/michaelspeaks.com\/blog\/wp-content\/uploads\/2016\/01\/teacher-240x300.jpg\" alt=\"University Professor\" width=\"221\" height=\"276\" srcset=\"https:\/\/michaelspeaks.com\/blog\/wp-content\/uploads\/2016\/01\/teacher-240x300.jpg 240w, https:\/\/michaelspeaks.com\/blog\/wp-content\/uploads\/2016\/01\/teacher.jpg 320w\" sizes=\"(max-width: 221px) 100vw, 221px\" \/><\/a>In real life, success depends on real results. That means the listener does have to like it.<\/p>\n<p>Our education system has trained so many people to <em>define<\/em> &#8220;pathos&#8221; instead of <em>feel<\/em> &#8220;pathos,&#8221; that when I walk into a Fortune 500 boardroom to coach an executive, &#8220;emotion&#8221; is usually the last thing they think they need.<\/p>\n<blockquote><p>Emotion has no place in business.<\/p><\/blockquote>\n<p>So they say. And they wonder why they&#8217;re so <del>boring<\/del>\u00a0pedestrian!<\/p>\n<p>If you actually look at the science, emotion is not optional. It&#8217;s <del>essential<\/del>\u00a0not superfluous&#8211;at least if you want faster decisions, more accurate decisions, and more attention&#8211;not to mention more motivated, longer lasting, more detailed, and more accurate recall.<\/p>\n<p>Why would I\u00a0want people to actually remember what I\u00a0say?<\/p>\n<p><del>Side note<\/del>\u00a0Modicum of elucidation: If you are a hifalutin public speaking professor, I should clarify that this post\u00a0is not to be taken completely <del>literally<\/del>\u00a0without prevarication. It comes with a healthy dose of <del>&#8220;emotional appeal&#8221;<\/del>\u00a0wanton facetiousness.<\/p>\n<p>If you really believe &#8220;emotion has no place in business,&#8221; then fine. Just don&#8217;t expect people\u00a0to remember what you say.<\/p>\n<h3>It&#8217;s about results<\/h3>\n<p>If my public speaking instructor stopped for 2 seconds to step outside of her textbook and into the real world, she wouldn&#8217;t have asked for an &#8220;appeal.&#8221; She could have given an assignment that made sense:<\/p>\n<blockquote><p>Give a\u00a0speech that makes the audience <span style=\"text-decoration: underline;\"><strong>feel <\/strong><\/span>emotion.<\/p><\/blockquote>\n<p>On your mark, get set, feel sad!<br \/>\n3, 2, 1, feel happy!<br \/>\nIt&#8217;s easier said than done.<\/p>\n<p>It would have been nice if the teacher actually told us HOW to make someone feel emotion.\u00a0Teaching me what &#8220;pathos&#8221; means won&#8217;t help my audience feel anything.<\/p>\n<h3>Emotions the Easy Way<\/h3>\n<p><a href=\"http:\/\/michaelspeaks.com\/blog\/wp-content\/uploads\/2016\/01\/dialog.png\" rel=\"attachment wp-att-332\"><img loading=\"lazy\" class=\"alignright wp-image-332\" src=\"http:\/\/michaelspeaks.com\/blog\/wp-content\/uploads\/2016\/01\/dialog-300x206.png\" alt=\"dialog\" width=\"259\" height=\"178\" srcset=\"https:\/\/michaelspeaks.com\/blog\/wp-content\/uploads\/2016\/01\/dialog-300x206.png 300w, https:\/\/michaelspeaks.com\/blog\/wp-content\/uploads\/2016\/01\/dialog.png 642w\" sizes=\"(max-width: 259px) 100vw, 259px\" \/><\/a>So here it goes. Here is a super simple way to make people feel more emotion, remember what you say longer, and agree with you more quickly&#8211;even in the <del>bedroom<\/del> <del>bathroom<\/del> boardroom.<\/p>\n<p>Replace narration with <strong>dialog<\/strong>.<br \/>\nOr in other words, say something that belongs in quotation marks.<\/p>\n<p><del><strong>Warning:<\/strong> The following is a bad example.<\/del><\/p>\n<p><strong>Warning:<\/strong>\u00a0The chairperson (and sole member) of the MichaelSpeaks committee\u00a0for the dissemination of inter-mutual consideration on mediocre archetypes has approved the following hypothetical dissertation fragment.<\/p>\n<blockquote><p>The client is not happy that we missed the deadline.<\/p><\/blockquote>\n<p>It&#8217;s almost like business people are trying to deliberately <del>be boring<\/del>\u00a0exclude emotion.\u00a0Watch what happens when you add quotes:<\/p>\n<blockquote><p>Frank, the client&#8217;s sales manager, said &#8220;I almost lost a $50,000 sale because of you!&#8221;<\/p><\/blockquote>\n<p>All you have to do is change &#8220;client is not happy&#8221; to a quotation. The real words that the client actually said will be charged with real emotion, whereas your restatement will not.<\/p>\n<p>And guess what? The listener will feel more emotion and you&#8217;ll never be blamed for being too emotional&#8211;you&#8217;re just quoting someone else!<\/p>\n<p>Let&#8217;s try it again.<\/p>\n<blockquote><p>We expect\u00a0the final proof from graphic design by Friday.<\/p><\/blockquote>\n<p>With dialog:<\/p>\n<blockquote><p>I told Mike, &#8220;Hey, I&#8217;d like to see the\u00a0design proof by Friday.&#8221; He said, &#8220;It&#8217;s gonna be awesome.&#8221;<\/p><\/blockquote>\n<p>Subtle, yes. But that&#8217;s the point. You don&#8217;t actually have to TRY to include emotion. You just quote real people and the emotion will already be there.<\/p>\n<p>That&#8217;s why when you read good fiction, half the book is usually dialog! That&#8217;s also why when you read non-fiction, you fall asleep.<\/p>\n<p>You can even <del>quote yourself<\/del> incorporate self-referential parlance:<\/p>\n<blockquote><p>I thought to myself, &#8220;Dang. I love the new logo.&#8221;<\/p><\/blockquote>\n<p>You don&#8217;t have to tell anyone you&#8217;re using &#8220;emotion.&#8221; Just insert <strong>dialog<\/strong> into your presentation.<\/p>\n<p>Dialog is just one of many techniques from the violet &#8220;Engage the Subconscious&#8221; principle in my\u00a0<a href=\"http:\/\/www.speechdeck.com\" target=\"_blank\" rel=\"noopener noreferrer\">SpeechDeck Communication system<\/a>. It&#8217;s one of the easiest ways to apply emotion in a business setting&#8211;or any setting where overt &#8220;emotional appeal&#8221; might be frowned upon.<\/p>\n<p>All of those &#8220;business&#8221; people who think emotion is &#8220;super silly&#8221; won&#8217;t even notice. All they will notice is that your <del>less of a jerk<\/del> not as supercilious.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you know how to make someone feel emotion? Thanks to Aristotle, every public speaking class teaches you to &#8220;utilize an emotion appeal&#8221; (Aristotle&#8217;s pathos). Unfortunately, they never tell you HOW.<\/p>\n","protected":false},"author":1,"featured_media":329,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[24,33,58],"_links":{"self":[{"href":"https:\/\/michaelspeaks.com\/blog\/wp-json\/wp\/v2\/posts\/327"}],"collection":[{"href":"https:\/\/michaelspeaks.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michaelspeaks.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michaelspeaks.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/michaelspeaks.com\/blog\/wp-json\/wp\/v2\/comments?post=327"}],"version-history":[{"count":1,"href":"https:\/\/michaelspeaks.com\/blog\/wp-json\/wp\/v2\/posts\/327\/revisions"}],"predecessor-version":[{"id":1138,"href":"https:\/\/michaelspeaks.com\/blog\/wp-json\/wp\/v2\/posts\/327\/revisions\/1138"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/michaelspeaks.com\/blog\/wp-json\/wp\/v2\/media\/329"}],"wp:attachment":[{"href":"https:\/\/michaelspeaks.com\/blog\/wp-json\/wp\/v2\/media?parent=327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michaelspeaks.com\/blog\/wp-json\/wp\/v2\/categories?post=327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michaelspeaks.com\/blog\/wp-json\/wp\/v2\/tags?post=327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}