If you want people to hear you, talk. If you want people to understand, simplify. If you want people to remember, sensationalize!<\/p>\n
When I say sensationalize, I don’t mean “sensationalize.” I don’t necessarily mean sensationalism in the sense of perverting the facts\u00a0for the sake of shock value.<\/p>\n
Rather, sensationalism in presentation skills means that if you want people to remember what you say, you need to add “sensations.” Anything related to your basic senses–sight, sound, touch, taste, smell–automatically bypasses the conscious mind and directly targets the listener’s subconscious.<\/p>\n
When you engage the subconscious as a public speaker, you always leave a bigger impact, because in addition to a logical argument, the listener can FEEL (i.e. sense) your message.<\/p>\n
Do you actually believe reality TV is reality?<\/p>\n
Last week, my kids were watching “America’s Got Talent.” I happened to catch the introductory video of one of the contestants, Jon Dorenbos–an NFL long snapper and magician.<\/p>\n
Jon articulated his backstory with such excellent verbal sorcery, that I had to share:<\/p>\n